SEO Optimization: How Trends, AI & More Impact Strategy
The state of search in 2025 has many wondering if the latest trends and innovations will continue to evolve the SEO optimization space at a rapid pace. And the answer is, resoundingly, yes. But, which ones will actually create a lasting impact–the kind that brands need to consider when planning out their strategies? The seemingly […]
How E-E-A-T, YMYL, and Content Authority Impact SEO Scores
The Short Answer: The Long Answer: Google’s evaluation of website content increasingly revolves around the principle of E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Created from Google’s Search Quality Rater Guidelines, E-E-A-T significantly impacts how algorithms rank sites. That’s especially the case for those covering sensitive or YMYL (Your Money or Your Life) topics. In late […]
Cannabis SEO & Search Engine Marketing
The cannabis industry is showing signs of upward momentum, but marketing it online remains anything but straightforward. That’s why cannabis search engine marketing can be a real game-changer. That is, if marketers had access to all the options available in fully legal markets. But, until federal regulations shift, most major traditional ad platforms steer clear […]
Is SEO Dead?
“Hey Google, is SEO dead?” That’s something you may be asking the almighty Alphabet and other leading search engines. And while many say that 2025 is the year search engine optimization definitely dies, I’d argue that won’t be the case. Maybe the old ways will die, but the practice itself won’t. It’s understandable to feel […]
SEO for Cannabis Brands: Pot Search Engine Optimization 101
Cannabis brands often face more marketing constraints than other industries, thanks to strict advertising rules and shifting regulations. What works in most sectors in America won’t fly in cannabis, where federal regulations and varying state laws limit traditional digital and physical marketing efforts–including but not limited to restrictions on storefront banners, Google ads, social media […]
How Does SEO Work? A Beginners Overview
When people need a product, service, or piece of information, they head to a search engine. No matter the platform, be it Google, Bing, DuckDuckGo, YouTube, or otherwise, if your website doesn’t appear in the first few results, you’ll lose traffic and any potential customers before they ever see what you offer. So how does […]
SEO Services Go Far Beyond Keywords and Backlinks
Key Takeaways When people discuss SEO services, they often circle back to the same old basics: keywords and backlinks. Sure, those elements matter. But if your current SEO provider is serving you a steady diet of just those two dishes—no seasoning, no side courses—they’re leaving a lot on the table. This might feel comforting in […]
AWARD Creative Content | SEO, Content Marketing & Consulting
Welcome to award creative content The go-to solution for content, copywriting + SEO services. Learn More Learn More Are you looking for cannabis or general industry services? One of the top New York SEO Companies (DesignRush, 2025)
Top Internet Search Engines in America: How to Rank
Search engine optimization (SEO) is no longer confined to just web search engines; it spans a range of platforms where businesses need visibility. Marketers, sales teams, and executives must consider how SEO principles apply not only to Google, but also to social media algorithms, local searches, e-commerce marketplaces, and more. Top Internet Search Engines in […]
Tracking SERPS: How Long Does It Take to Rank on Google?
“How long does it take to rank on Google?”—It’s the question every SEO professional hears at some point, and usually often. While I’d love to deliver the instant-gratification answer, the reality is more complicated. SEO is a long-haul commitment, and sometimes it’s slower than we’d all prefer. But if you play it right and stick […]