Top Internet Search Engines in America: How to Rank

Close-up of Google app icon representing an internet search engine, featured prominently as one of the best search engines among top U.S. search engines list, exploring what is the best alternative to Google.

Search engine optimization (SEO) is no longer confined to just web search engines; it spans a range of platforms where businesses need visibility. Marketers, sales teams, and executives must consider how SEO principles apply not only to Google, but also to social media algorithms, local searches, e-commerce marketplaces, and more. Top Internet Search Engines in […]

SEO in 2025 + Beyond

SEO in 2025 + beyond: A ladder rising into clouds symbolizes ascending SEO trends, omniseo strategy, and the integration of AI in SEO.

The state of SEO in 2025 has many wondering if the latest trends and innovations will continue to evolve the search space at a rapid pace. And the answer is, resoundingly, yes. But, which ones will actually create a lasting impact–the kind that brands need to consider when planning out their strategies? The seemingly non-stop […]

How E-E-A-T, YMYL, and Content Authority Impact SEO Scores

Colorful stacked blocks ascending in height with miniature gold figures on each level, illustrating E-E-A-T and YMYL’s impact on SEO rankings.

The Short Answer:  The Long Answer: Google’s evaluation of website content increasingly revolves around the principle of E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.  Created from Google’s Search Quality Rater Guidelines, E-E-A-T significantly impacts how algorithms rank sites. That’s especially the case for those covering sensitive or YMYL (Your Money or Your Life) topics. In late […]

“New Music” I “Discovered” in 2025 [Feb Update]

Glitchy, colorful banner introducing new music discoveries through ai music searches, featuring a blurred, bearded figure.

Last year, I decided to harness the power of ChatGPT and other AI music searches to recommend new tunes—reigniting a passion for music discovery that I’d gradually lost over time.  While AI can certainly be dangerous and potentially destabilizing for many jobs, it also has the ability to be fun, useful, and educational when approached […]

Inspirational Quotes for Work and Life: Five Favorites That Keep Me Going

Lightbulb on a dark background, symbolizing the spark behind 5 inspirational quotes for work and life.

Post title: Inspirational quotes for work and life  I never thought of myself as someone who relies heavily on quotes or mantras. The whole idea of motivational quotes plastered on walls felt a bit cheesy at times.  But the more I reflect on my journey, the more I realize my work and personal life are […]

Case Study: Cannabis and Mental Health Series w/ High Times

Case study on cannabis and mental health by Andrew Ward, published by High Times. Explores if weed helps with depression and marijuana aids anxiety.

Key Takeaways Overview Conceived and pitched by Andrew Ward in 2019, the “Cannabis and Mental Health” series for High Times was an extensive investigative project aimed at examining the complex intersection of cannabis consumption and mental health disorders. This initiative sought to bridge the knowledge gap for readers by exploring emerging research, patient testimonials, and […]

S-E-Oh So Important #3: How Long Does It Take to Rank on Google?

Man checking watch, symbolizing what is SEO, how do I optimize keywords, and how can I improve my SEO ranking?

“How long does it take to rank on Google?”—It’s the question every client or colleague asks about three seconds into the first SEO conversation. And while I’d love to deliver the instant-gratification answer, the reality is more complicated. SEO is a long-haul commitment, and sometimes it’s slower than we’d all prefer. But if you play […]

Product Review: Custom Cones USA (DaySavers, Smoke Temple + Fill-A Blunt)

Product review graphic showcasing pre rolled cones from Custom Cones USA. Logos for DaySavers, Fill-a Blunt, and Smoke Temple appear alongside vibrant packaging.

Let me start by saying: I messed up.  Last October, I launched the AWARD rebrand and asked for brands to send products my way for a review. Custom Cones USA took me up on that offer—sent me a smorgasbord of pre rolled cones, tubes, filter tips, and more around November or December 2024.  Then…well, work […]

Cannabis Search Engine Marketing: Is It Feasible?

A frustrated marketing manager at her desk, reflecting the complexities of cannabis search engine marketing.

The cannabis industry is showing signs of upward momentum, but marketing it online remains anything but straightforward. That’s why cannabis search engine marketing can be a real game-changer. That is, if marketers had access to all the options available in fully legal markets.  But, until federal regulations shift, most major traditional ad platforms steer clear […]

S-E-Oh So Important #2: Is SEO Dead?

A gravestone inscribed with “is SEO dead” set in a grassy cemetery

“Hey Google, is SEO dead?” That’s something you may be asking the almighty Alphabet and other leading search engines. And while many say that 2025 is the year SEO definitely dies, I’d argue that won’t be the case. Maybe the old ways will die, but the practice itself won’t.   It’s understandable to feel uncertain about […]