S-E-Oh So Important #2: Is SEO Dead?

“Hey Google, is SEO dead?” That’s something you may be asking the almighty Alphabet and other leading search engines. And while many say that 2025 is the year SEO definitely dies, I’d argue that won’t be the case. Maybe the old ways will die, but the practice itself won’t.   It’s understandable to feel uncertain about […]

Every Open Adult Use Dispensary in New York [Jan 2025 Update]

New York’s cannabis legalization journey began in 2016 with the establishment of the Medical Cannabis Program, followed by the historic legalization of adult-use cannabis in 2021 through the Marihuana Regulation & Taxation Act (MRTA). Today, the state continues to expand access to safe, regulated cannabis through its growing network of dispensaries. As of November 22, […]

Complete List of Medical Marijuana Dispensaries in New York State [Jan 2025 Update]

Medical cannabis in New York has grown significantly since legalization occurred in 2016, with the market expanding with adult-use cannabis laws in 2021. With a robust medical program and a growing list of dispensaries, patients can now access high-quality cannabis products across the state. This article provides a detailed overview of the state’s cannabis history, […]

SEO for Cannabis Brands: Navigating Marketing Constraints

Cannabis brands often face more marketing constraints than other industries, thanks to strict advertising rules and shifting regulations. What works in most sectors in America won’t fly in cannabis, where federal regulations and varying state laws limit traditional digital and physical marketing efforts–including but not limited to restrictions on storefront banners, Google ads, social media […]

How Does SEO Work? A Beginners Overview

When people need a product, service, or piece of information, they head to a search engine. No matter the platform, be it Google, Bing, DuckDuckGo, YouTube, or otherwise, if your website doesn’t appear in the first few results, you’ll lose traffic and any potential customers before they ever see what you offer.  So how does […]

S-E-Oh So Important Vol. #1: The Aftermath of Google’s December Algorithm Updates on Cannabis Search Engine Marketing

Welcome to the first edition of S-E-Oh So Important, AWARD Creative Content’s new series that breaks down strategies, news, and everything else surrounding cannabis search engine marketing and SEO at-large. The original plan called for a walkthrough of some higher level SEO concepts to consider. But, this past December saw two updates that should have […]

5 Professional New Year’s Resolution for 2025: Doubling Down on Growth and Community

For as long as I can remember, I’ve had a somewhat fluid relationship with the idea of New Year’s resolutions. I’ve never been the type to sit down every January 1st, scribble out a list of goals, and treat them like immovable anchors for the year ahead.  Instead, I’ve tended to check in with myself […]

Beyond Keywords and Backlinks: Mastering SEO Services for Real Results

Key Takeaways When people discuss SEO services, they often circle back to the same old basics: keywords and backlinks. Sure, those elements matter. But if your current SEO provider is serving you a steady diet of just those two dishes—no seasoning, no side courses—they’re leaving a lot on the table. This might feel comforting in […]

LinkedIn: Still the Best Cannabis Business Social Network

Key Takeaways for Cannabis Pros on LinkedIn As the legal cannabis industry matures, professionals across the space—cultivators, dispensary owners, compliance lawyers, investors, marketers, ancillary service providers, and beyond—have sought a stable, credible online platform to connect and grow.  Over the last decade or so, several industry-specific networks have tried to position themselves as the ultimate […]

How to Become a Freelance Writer: My Journey Since 2014

Key Takeaways Opportunity is Anywhere: Don’t wait for the perfect opportunity. Even a Craigslist gig can lead to major growth. Find Your Niche: Specializing in an area or two can set you apart. Network: Attend events, pitch yourself, and let your work speak for itself. Be Adaptable: The industry changes constantly—stay flexible and willing to […]