Top Internet Search Engines in America: How to Rank
Search engine optimization (SEO) is no longer confined to just web search engines; it spans a range of platforms where businesses need visibility. Marketers, sales teams, and executives must consider how SEO principles apply not only to Google, but also to social media algorithms, local searches, e-commerce marketplaces, and more. Top Internet Search Engines in […]
SEO in 2025 + Beyond
The state of SEO in 2025 has many wondering if the latest trends and innovations will continue to evolve the search space at a rapid pace. And the answer is, resoundingly, yes. But, which ones will actually create a lasting impact–the kind that brands need to consider when planning out their strategies? The seemingly non-stop […]
How E-E-A-T, YMYL, and Content Authority Impact SEO Scores
The Short Answer: The Long Answer: Google’s evaluation of website content increasingly revolves around the principle of E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Created from Google’s Search Quality Rater Guidelines, E-E-A-T significantly impacts how algorithms rank sites. That’s especially the case for those covering sensitive or YMYL (Your Money or Your Life) topics. In late […]
“New Music” I “Discovered” in 2025 [Feb Update]
Last year, I decided to harness the power of ChatGPT and other AI music searches to recommend new tunes—reigniting a passion for music discovery that I’d gradually lost over time. While AI can certainly be dangerous and potentially destabilizing for many jobs, it also has the ability to be fun, useful, and educational when approached […]
5 Inspirational Quotes for Work and Life: Five Favorites That Keep Me Going
Post title: Inspirational quotes for work and life I never thought of myself as someone who relies heavily on quotes or mantras. The whole idea of motivational quotes plastered on walls felt a bit cheesy at times. But the more I reflect on my journey, the more I realize my work and personal life are […]
Case Study: Cannabis and Mental Health Series w/ High Times
Key Takeaways Overview Conceived and pitched by Andrew Ward in 2019, the “Cannabis and Mental Health” series for High Times was an extensive investigative project aimed at examining the complex intersection of cannabis consumption and mental health disorders. This initiative sought to bridge the knowledge gap for readers by exploring emerging research, patient testimonials, and […]
S-E-Oh So Important #3: How Long Does It Take to Rank on Google?
“How long does it take to rank on Google?”—It’s the question every client or colleague asks about three seconds into the first SEO conversation. And while I’d love to deliver the instant-gratification answer, the reality is more complicated. SEO is a long-haul commitment, and sometimes it’s slower than we’d all prefer. But if you play […]
Product Review: Custom Cones USA (DaySavers, Smoke Temple + Fill-A Blunt)
Let me start by saying: I messed up. Last October, I launched the AWARD rebrand and asked for brands to send products my way for a review. Custom Cones USA took me up on that offer—sent me a smorgasbord of pre rolled cones, tubes, filter tips, and more around November or December 2024. Then…well, work […]
Cannabis Search Engine Marketing: Is It Feasible?
The cannabis industry is showing signs of upward momentum, but marketing it online remains anything but straightforward. That’s why cannabis search engine marketing can be a real game-changer. That is, if marketers had access to all the options available in fully legal markets. But, until federal regulations shift, most major traditional ad platforms steer clear […]
S-E-Oh So Important #2: Is SEO Dead?
“Hey Google, is SEO dead?” That’s something you may be asking the almighty Alphabet and other leading search engines. And while many say that 2025 is the year SEO definitely dies, I’d argue that won’t be the case. Maybe the old ways will die, but the practice itself won’t. It’s understandable to feel uncertain about […]