SEO Services Go Far Beyond Keywords and Backlinks
Key Takeaways When people discuss SEO services, they often circle back to the same old basics: keywords and backlinks. Sure, those elements matter. But if your current SEO provider is serving you a steady diet of just those two dishes—no seasoning, no side courses—they’re leaving a lot on the table. This might feel comforting in […]
How Does SEO Work? A Beginners Overview
When people need a product, service, or piece of information, they head to a search engine. No matter the platform, be it Google, Bing, DuckDuckGo, YouTube, or otherwise, if your website doesn’t appear in the first few results, you’ll lose traffic and any potential customers before they ever see what you offer. So how does […]
SEO for Cannabis Brands101
When discussing SEO for cannabis brands, the conversation often delves into the marketing constraints, strict advertising rules, and shifting regulations. What works in most sectors in America won’t fly in cannabis, where federal regulations and varying state laws limit traditional digital and physical marketing efforts–including but not limited to restrictions on storefront banners, Google ads, […]
Is SEO Dead?
“Hey Google, is SEO dead?” That’s something you may be asking the almighty Alphabet and other leading search engines. And while many say that 2025 is the year search engine optimization definitely dies, I’d argue that won’t be the case. Maybe the old ways will die, but the practice itself won’t. It’s understandable to feel […]
How to Become a Freelance Writer in 2026: Lessons from a 10-Year Pro
Key Takeaways Opportunity is Anywhere: Don’t wait for the perfect opportunity. Even a Craigslist gig can lead to major growth. Find Your Niche: Specializing in an area or two can set you apart. Network: Attend events, pitch yourself, and let your work speak for itself. Be Adaptable: The industry changes constantly—stay flexible and willing to […]
Why Content Marketing is Important to Business Success
Over the years, I’ve worked with clients across various industries, helping them build content marketing funnels that attract, engage, and convert. One thing’s clear: a successful content marketing funnel is more than a sales pipeline; it’s a relationship-building process that demonstrates why content marketing is important to any brand hoping to add real value to […]
Top Internet Search Engines in America: How to Rank
Search engine optimization (SEO) is no longer confined to just web search engines; it spans a range of platforms where businesses need visibility. Marketers, sales teams, and executives must consider how SEO principles apply not only to Google, but also to social media algorithms, local searches, e-commerce marketplaces, and more. Top Internet Search Engines in […]
How E-E-A-T, YMYL, and Content Authority Impact SEO Scores
The Short Answer: The Long Answer: Google’s evaluation of website content increasingly revolves around the principle of E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Created from Google’s Search Quality Rater Guidelines, E-E-A-T significantly impacts how algorithms rank sites. That’s especially the case for those covering sensitive or YMYL (Your Money or Your Life) topics. In late […]
5 Inspirational Quotes for Work and Life: Five Favorites That Keep Me Going
Post title: Inspirational quotes for work and life I never thought of myself as someone who relies heavily on quotes or mantras. The whole idea of motivational quotes plastered on walls felt a bit cheesy at times. But the more I reflect on my journey, the more I realize my work and personal life are […]
Case Study: Cannabis and Mental Health Series w/ High Times
Key Takeaways Overview Conceived and pitched by Andrew Ward in 2019, the “Cannabis and Mental Health” series for High Times was an extensive investigative project aimed at examining the complex intersection of cannabis consumption and mental health disorders. This initiative sought to bridge the knowledge gap for readers by exploring emerging research, patient testimonials, and […]