Cannabis Search Engine Marketing in 2026

What is cannabis SEM and how is it different from SEO? SEM is the whole game, paid ads plus organic search working together. SEO is just the organic side, ranking through content and backlinks without spending on clicks. In cannabis, most brands end up leaning hard on SEO because paid options are so limited. You […]
S-E-Oh So Important Vol. #1: The Aftermath of Google’s Latest Algorithm Updates on Weed Search Engine Marketing

Welcome to the first edition of S-E-Oh So Important, AWARD Creative Content’s new series that breaks down strategies, news, and everything else surrounding cannabis search engine marketing and SEO at-large. The original plan called for a walkthrough of some higher level SEO concepts to consider. But, this past December saw two updates that should have […]