Media Planning + Consulting
Looking to elevate your brand’s visibility in the press? AWARD specializes in media planning, drawing on over 11 years of news industry experience.
Founder Andrew Ward began his career in dance music journalism before transitioning to AOL and eventually freelancing across a variety of beats, including entertainment, politics, horror, pro wrestling, psychedelics, and more. This diverse background enables AWARD to understand what different news media outlets need—and how to craft narratives that resonate.
By combining firsthand editorial insight with strategic media consulting, AWARD knows how to shape pitches that grab attention and secure coverage. Andrew’s work has appeared in Rolling Stone, Business Insider, AOL, and other notable publications, proving our ability to navigate complex media landscapes.
News Media Experience
AWARD’s strong foundation lies in years of journalistic and editorial work. We know how newsroom processes function, what makes a story compelling, and the nuances that encourage outlets to take notice. Our in-depth knowledge of news media is crucial for developing timely, relevant pitches that meet publication standards.
Building Brand Presence
Successful media planning goes beyond one-off features. AWARD helps establish a consistent presence across relevant publications, whether you’re pursuing interviews, features, or op-eds. By fostering relationships with journalists and editors, we ensure your story has the best chance of resonating and gaining long-term traction.
Tailored Pitching + Strategy
Through tailored media planning, AWARD crafts pitches that match your brand’s goals and style. We identify the best angles to highlight, ensuring each proposal aligns with editorial calendars and audience interests. From theme planning to final drafts, our strategy revolves around delivering meaningful content that benefits both your brand and the outlet’s readership.
About AWARD
AWARD’s approach to media consulting is grounded in real-world newsroom experience. Andrew Ward has developed pitches for a wide array of subjects and publications, refining methods that speak directly to reporters’ and editors’ needs. Whether your objective is brand recognition, thought leadership, or a strategic media campaign, we tailor our process to help you achieve measurable results.
AWARD handles media planning and media consulting from start to finish—developing pitch ideas, researching outlets, and crafting compelling copy that aligns with editorial interests. This end-to-end solution saves time and positions your brand effectively.
We draw on Andrew’s decades-spanning newsroom experience, pinpointing the authentic angles and standout details that editors look for. By matching these insights to your brand’s unique message, we create pitches that resonate with news media gatekeepers.
Yes. Even emerging companies benefit from targeted media planning. Whether seeking local press coverage or a niche editorial placement, AWARD helps you present your brand’s story in a way that captures attention and builds credibility.
Absolutely! We’re happy to collaborate with existing marketing or communications teams, offering support and guidance where needed. Or, if you prefer an all-in-one approach, AWARD can oversee media consulting efforts entirely, adapting to your brand’s workflow.