Cover images of Andrew Ward's books 'The Art of Marijuana Etiquette' and 'Cannabis Jobs' alongside the text 'How to Get a Book Published - The Unexpected Way.

Case Study: How to Get a Book Published the Unexpected Way

Background: How to Get a Book Published

People often ask me how to get a book published. After having two books published myself, I get why they would. But if I’m being honest, I’m still not sure I can offer a blueprint for guaranteed success—but I can share the steps that worked for me. The journey was anything but conventional, and it taught me that publishing a book often involves a mix of preparation, adaptability, and a bit of luck.

In December 2018, as I was wrapping up a busy year full of freelance projects, I received an unexpected email that set my journey in motion. A publisher reached out, expressing interest in having me write a book about finding a career in the cannabis industry. With a background in news, media, and copywriting, I found the project intriguing, even though it wasn’t the horror genre I’d originally aspired to write. Nonetheless, the chance to publish a book in a field I was passionate about was too good to pass up.

While my story isn’t the typical “pitch-approve-publish” route, it underscores the importance of staying open to opportunities and trusting your expertise to attract interest from the right people. Sometimes, the journey to getting a book published is less about following a set path and more about making the most of unexpected opportunities.

Challenges and Key Takeaways

1. Initial Request for a Sample Chapter

Challenge: The publisher requested a sample chapter for review. Since I was already stretched thin with existing deadlines, taking on this unpaid work seemed risky, as it might not represent my best quality.
Takeaway: If you’re unable to meet initial expectations, suggest an alternative solution. Instead of submitting a rushed chapter, I shared my portfolio, highlighting my experience and writing style. This approach still showcased my capabilities without compromising my standards.

2. Navigating the Unconventional Pitch Process

Challenge: After sending my portfolio as an alternative to the sample chapter, I assumed they’d move on to another candidate. However, the publisher appreciated my work and offered me the deal.
Takeaway: When pursuing an opportunity, remember that adaptability and initiative can make a strong impression. Presenting a creative solution when you can’t fulfill a request may lead to unexpected opportunities.

3. Managing Time and Setting Realistic Expectations

Challenge: Once I accepted the deal, I had just 60 days to complete the book. Between conducting interviews and writing, I quickly realized the importance of time management—especially while caring for a newly adopted puppy!
Takeaway: Be realistic about your capacity, and don’t take on more than you can handle. Balancing projects effectively can prevent burnout and ensure a high standard of work.

4. Free Work and Its Value Alignment

Challenge: Accepting unpaid tasks or “test work” can be a fine line, especially if it doesn’t align with your values or goals. The sample chapter request initially felt like a hurdle, but I chose a path that felt right to me by offering my portfolio instead.
Takeaway: Only take on unpaid work if it aligns with your values and long-term aspirations. An open but selective approach helps you manage resources wisely while staying true to your goals.

Buy the Art of Marijuana Etiquette & Cannabis Jobs on Amazon

Outcome

By February, I was fully immersed in the book-writing process, completing Cannabis Jobs within the tight deadline. Although the experience was challenging, it underscored the importance of creative problem-solving, clear boundaries, and adaptability—qualities that were instrumental in securing my first book deal.

What’s Next?

If you enjoyed this case study on how to get a book published the unexpected way, come back next week, where I’ll be detailing why neither of my books sold particularly well–highlight that it isn’t just about how to get a book published; it’s about getting your work seen.

Don’t feel like waiting? That’s great to hear! Head to the blog where you can read more of my past articles, case studies and fresh new content added each week.

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