How Does SEO Work? A Beginners Overview
When people need a product, service, or piece of information, they head to a search engine. No matter the platform, be it Google, Bing, DuckDuckGo, YouTube, or otherwise, if your website doesn’t appear in the first few results, you’ll lose traffic and any potential customers before they ever see what you offer. So how does […]
S-E-Oh So Important Vol. #1: The Aftermath of Google’s December Algorithm Updates on Cannabis SEM
Welcome to the first edition of S-E-Oh So Important, AWARD Creative Content’s new series that breaks down strategies, news, and everything else surrounding cannabis search engine marketing and SEO at-large. The original plan called for a walkthrough of some higher level SEO concepts to consider. But, this past December saw two updates that should have […]
5 Professional New Year’s Resolution for 2025: Doubling Down on Growth and Community
For as long as I can remember, I’ve had a somewhat fluid relationship with the idea of New Year’s resolutions. I’ve never been the type to sit down every January 1st, scribble out a list of goals, and treat them like immovable anchors for the year ahead. Instead, I’ve tended to check in with myself […]
SEO Services in 2025: Going Beyond Keywords and Backlinks
Key Takeaways When people discuss SEO services, they often circle back to the same old basics: keywords and backlinks. Sure, those elements matter. But if your current SEO provider is serving you a steady diet of just those two dishes—no seasoning, no side courses—they’re leaving a lot on the table. This might feel comforting in […]
LinkedIn: Still the Best Cannabis Business Social Network
Key Takeaways for Cannabis Pros on LinkedIn As the legal cannabis industry matures, professionals across the space—cultivators, dispensary owners, compliance lawyers, investors, marketers, ancillary service providers, and beyond—have sought a stable, credible online platform to connect and grow. Over the last decade or so, several industry-specific networks have tried to position themselves as the ultimate […]
How to Become a Freelance Writer: My Journey Since 2014
Key Takeaways Opportunity is Anywhere: Don’t wait for the perfect opportunity. Even a Craigslist gig can lead to major growth. Find Your Niche: Specializing in an area or two can set you apart. Network: Attend events, pitch yourself, and let your work speak for itself. Be Adaptable: The industry changes constantly—stay flexible and willing to […]
The Best Cannabis Websites for News + Info in 2025
The cannabis media landscape is evolving rapidly. Some of the best cannabis news and information sites have gone quiet, leaving many wondering where to turn for reliable updates. At the same time, new players and alternative media streams are stepping up to fill the gaps, websites and social media presences offering fresh perspectives and essential […]
In Search of the Best Cannabis Infused Drinks: Ayrloom
Cannabis infused drinks are booming, so I figured, why not find the best ones I can get my hands on? Starting this aspiring series off on a local note, I’m checking out a top name in the New York market: Ayrloom. First, let’s be honest—New York’s legal cannabis market still has some growing to do […]
Case Study: A Lesson in Book Sales – Why My First Two Didn’t Sell
In 2019, I embarked on an exciting journey to publish my first book, Cannabis Jobs, followed by The Art of Marijuana Etiquette in 2021. I poured everything into these projects, believing they’d be my big break. But reality had other plans. Despite my efforts, both books quietly faded away without generating much in terms of […]
The Power of a Work Life Balance
This is a LinkedIn post I made some time ago about the weekend and the importance of a work life balance. This was a message to all my colleagues in the cannabis space, but applies to others outside the sector as well. Check out this quick read and then let me know what you think. […]